![]() ![]() LinkedIn also had brief, scheduled outages Wednesday and Thursday, Luo said, in part to allow it to roll out the features.Īmong other additions, the new features let LinkedIn's 19 million members broadcast their daily activities to their connections, much as the ''status'' feature at the social-networking site Facebook does. Earlier, she said the site had higher traffic than usual after the new features launched Thursday. Web site spokeswoman Kay Luo said the outage was related to the update, but she declined to elaborate. ![]() #Linkedin down professional#The site - a professional network that helps people who know each other meet one another's acquaintances who might help their careers - was restored by about 11:30 a.m. #Linkedin down update#In the meantime, comment below your LinkedIn experience and what all you do to boost user engagements.The online networking site LinkedIn was inaccessible for about an hour Friday just a day after a major update with new features and a special message from Microsoft Corp. I’ll be back with another experiment or study soon. And LinkedIn algorithm changes won’t be a cause of worry anymore. When you offer value and people resonate with your posts, they’ll engage and they’ll wait for your posts. But you can still lead.īuild your authority and interact with your community. It might not be the organic social media platform it used to be. The organic reach of LinkedIn posts has taken a hit for sure. And now, more users will have to pay for LinkedIn Ads to boost their posts and reach their audience. And as LinkedIn saw an increase in daily log-ins, they found an opportunity for monetization. From document sharing to videos, and audio messages to reactions on posts, LinkedIn made a plethora of major and minor developments. Monetizing efforts by LinkedIn –Īs more content creators joined LinkedIn, many new features were introduced to keep them engaged.And with the huge influx of posts, the average reach went down. Marketers also became active as they found LinkedIn to be the best social media for organic reach. Many users, who weren’t active earlier, started posting on LinkedIn. Because of the coronavirus pandemic and country-wide lockdown, people began networking on LinkedIn. In the last few months, the popularity of LinkedIn grew manifold. The probable reasons for this behaviourĪs per my observations, the following are the reasons for this changed behaviour of LinkedIn algorithm – But with my recent posts, I noticed interaction from my connections and followers only. Earlier, I used to see engagement from many people who weren’t even connected. Yes, the average reach of my LinkedIn posts tipped down 30% within a matter of days.Īnd because of the reduced reach, the user engagement in those LinkedIn posts suffered too. Iii) After that, I calculated the percentage difference. Ii) Then, I averaged the reach of the recent posts. And during the time, when LinkedIn algorithm favoured my posts, the average reach came out to be 1322 per post. I) I calculated the average reach of a bunch of posts (and not only the top ones). And as you can see, these posts reached to only around 1000-2000 people.Ī significant downfall, indeed. Here too, I didn’t include the posts which had 10,000+ views. The table below lists the data of some top-performing recent posts (at the time of writing). However, the stats from the later posts weren’t so promising. Then, the two text posts reached 4000+ and 9000+ people each. And the table below lists the statistics of some best performing posts when I received a good LinkedIn organic reach.įor this experiment, I excluded those posts which reached to more than 10,000 people.Īs you can see from the data, one image post had 6000+ views, while another one crossed 2000 views. I picked up random posts from the last two months and noted down their stats. The trend in LinkedIn’s organic reach – My experiment ![]()
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